Introducing the New 2021 Ford Bronco in Hanford CA

Get Excited About the All-New Ford Bronco

The powerful and exhilarating Ford Bronco is making a comeback. This ultimate off-road SUV is perfect for adventurous drivers around Hanford. The all-terrain specs are truly impressive, and it comes with that iconic Bronco style that people know and love. The team at Keller Ford is excited to tell you more about this vehicle and what it has to offer.


Inside the cabin, you will find retro touches mixed with modern technology. The elevated rear seating ensures that everyone gets to enjoy the view. There are plenty of grab handles for when the going gets a bit rough. If desired, your new Bronco can even be equipped with floor drains so you can easily and safely hose out your interior after a day on the trails.

As far as technology goes, the Bronco has drivers in Hanford covered. With the Sync 4 infotainment system coming standard, you'll be able to easily connect your compatible smartphone via either Android Auto or Apple CarPlay. Higher trim levels come with voice-activated navigation and pinch-to-zoom controls, so you always know where you are headed.


A vehicle this exciting is bound to turn heads. It is available in colors that pop, such as Cyber Orange, Rapid Red, and Alto Blue. The doors are removable and can easily be stashed in the back to let in more of that fresh air and sunshine you are after. The Bronco is available in both two-door and four-door configurations.

Get Excited About the All-New Ford Bronco

Like the doors, the roof can be easily removed. Both hard and soft tops are available as well. Handy standard exterior features include things like tow hooks, an active grille shutter, and even a bottle opener back in the cargo area.

Trim Levels

Which version of the new Bronco will you choose? It is available in seven tempting trim levels. The base model is well-equipped and ready to hit the trails of Fresno. Next up is the Big Bend model, which adds nice touches such as a remote start and a leather-wrapped steering wheel. The third option is called the Black Diamond. This even more rugged Bronco has upgrades like a heavy-duty front bumper and a bash plate to protect the underside of the vehicle.

You can also choose the Outer Banks trim level. Choosing this trim will unlock several packages and upgrades. The Badlands model is the first to come standard with the more advanced 4x4 system. Pick the Wildtrak and get the Sasquatch package, which includes impressive items such as 35-inch tires, 17-inch wheels, and Blistein shocks. Finally, there is the First Edition model. This top-of-the-line trim has everything the Bronco has to offer, including specialized badging and graphics.


Choose between two strong engine options when picking out your new 2021 Ford Bronco. Standard is a turbo 2.3L four-cylinder with the ability to make 270-horsepower and 310 lb-ft of torque. This engine can be paired with either a seven-speed manual or a 10-speed automatic transmission. Also available on select models is a turbo 2.7L V6. It is capable of producing 310-horsepower along with 400 lb-ft of torque. This engine gets the 10-speed automatic to work with. With either engine, a two-speed transfer case comes standard.


Standard four-wheel drive shows how serious the Bronco is about being an off-road beast. Entry-level models give you three selectable drive modes. Also available is an advanced 4x4 system with on-demand engagement. This gives the Bronco four selectable drive modes to choose from and even more capability in tough conditions. Also optional are electronic-locking front and rear differential that locks the wheels on each axle in order to optimize traction.

What Does a Reservation Do for You?

Your deposit saves your model selection and reserves you a spot when your all-new Bronco or Bronco Sport becomes available to order. You will be able to complete your vehicle configuration before you order.

How It Works

Your all-new Bronco or Bronco Sport is just 3 steps away.


Select your model and put down your refundable $100 deposit.


Your dealer will reach out to place the order, verify pricing and configure the rest of your Bronco or Bronco Sport. Once you verify all the information and pricing from your dealer, your order will be confirmed.


Bronco Sport production and initial deliveries are scheduled to begin late 2020. Bronco is scheduled to begin spring 2021.

Online Reservation FAQs

What is a reservation?

A reservation lets you select your vehicle and be among the first to order a new Bronco or Bronco Sport from Ford with a refundable reservation deposit. It is not an actual order and does not guarantee delivery.

What steps are required to complete my reservation?

Go online and select your preferred configuration, create a Ford Account, select your preferred dealer and enter your credit/debit card details and address. A confirmation receipt will be sent to the email address you provide.*

What is a Ford Account and why do I need one?

A Ford Account lets you sign into the Ford website to save and manage your personal and reservation information. You need to create a Ford Account to reserve your Bronco or Bronco Sport. Reservations can also be tracked in your Ford Account at*

Can I select any Ford Dealer?

Only Ford Dealers who are eligible and have activated online reservations can be selected. The eligible dealers will be provided based on your ZIP code, or you can enter the name of your favorite Ford Dealer and will be matched to them.

Can I make changes to my reservation?

You will be able to make changes and complete your vehicle selection at the time you place your order.*

Can I cancel my reservation?

Yes. You can cancel your reservation at any time and receive a full refund.* You can do this in your account at If for some reason you can't process the cancellation online, you can contact a Ford Customer Experience Representative at 800-392-3673 (Ford U.S.). After canceling, allow seven to 10 business days for the reservation deposit to be credited to your original form of payment. Once you progress from a reservation to an order with a dealer, however, cancellation requests would be at that dealer's discretion.

When can I order my vehicle?

You will be notified prior to when the Bronco or Bronco Sport ordering windows open to finalize and confirm your selection and agree on pricing with your dealer.

What happens to the reservation deposit once I order?

The reservation deposit will be handled by your dealer along with the other details of your vehicle purchase.* When will I take delivery of my vehicle?

You will be able to order your Bronco in late 2020. Production and deliveries will begin spring 2021. Bronco Sport will be available to order in summer 2020. Production and deliveries will begin late 2020. Once actual delivery times may vary based on vehicle model and configuration selected, residency and demand. Once your vehicle is scheduled, you will receive further notification.

Am I buying this vehicle directly from Ford?

No. The purchase agreement will be between you and the dealer, not you and Ford.

How many reservations can I make and can I transfer my reservation?

Up to two reservations per account. Your reservation number is assigned to you and cannot be transferred.*

Will you share my reservation information with my dealer?

Your reservation information will be shared with the dealer you select at the time of reservation. Please see our privacy policy at for additional information.*

DISCLAIMER: *By completing the Reservation Process, you are not ordering or purchasing a vehicle. Participation in the Program does not guarantee you vehicle delivery. Your Reservation does not guarantee a set price for the Vehicle.

Visit Keller Ford Today!

Whether you're in Tulare or Lemoore, arrange to meet the all-new Ford Bronco in person by getting in touch with our team today. Contact Keller Ford in Hanford today.